NormalNormal

For home services

AI that starts by learning your company.

Every customer, job, estimate, and call your company has handled lives across your field service software, phone system, and inbox. We bring that together so an AI can work from it, and so missed calls, open estimates, and customers due for service stop falling through. Your office and your techs still make every call.

AI that starts by learning your company.

CONNECTS WITH YOUR SOFTWARE

ServiceTitanServiceTitan
Housecall ProHousecall Pro
JobberJobber
FieldEdgeFieldEdge
Service FusionService Fusion
ServiceM8ServiceM8
WorkizWorkiz
FieldPulseFieldPulse
SuccesswareSuccessware
simPROsimPRO
Google Business ProfileGoogle Business Profile
AngiAngi
ThumbtackThumbtack
YelpYelp
PodiumPodium
BirdeyeBirdeye
NiceJobNiceJob
CallRailCallRail
RingCentralRingCentral
DialpadDialpad
SamsaraSamsara
Verizon ConnectVerizon Connect
FleetioFleetio
QuickBooksQuickBooks
GustoGusto
ADPADP
Google WorkspaceGoogle Workspace
Microsoft 365Microsoft 365
ServiceTitanServiceTitan
Housecall ProHousecall Pro
JobberJobber
FieldEdgeFieldEdge
Service FusionService Fusion
ServiceM8ServiceM8
WorkizWorkiz
FieldPulseFieldPulse
SuccesswareSuccessware
simPROsimPRO
Google Business ProfileGoogle Business Profile
AngiAngi
ThumbtackThumbtack
YelpYelp
PodiumPodium
BirdeyeBirdeye
NiceJobNiceJob
CallRailCallRail
RingCentralRingCentral
DialpadDialpad
SamsaraSamsara
Verizon ConnectVerizon Connect
FleetioFleetio
QuickBooksQuickBooks
GustoGusto
ADPADP
Google WorkspaceGoogle Workspace
Microsoft 365Microsoft 365
ServiceTitanServiceTitan
Housecall ProHousecall Pro
JobberJobber
FieldEdgeFieldEdge
Service FusionService Fusion
ServiceM8ServiceM8
WorkizWorkiz
FieldPulseFieldPulse
SuccesswareSuccessware
simPROsimPRO
Google Business ProfileGoogle Business Profile
AngiAngi
ThumbtackThumbtack
YelpYelp
PodiumPodium
BirdeyeBirdeye
NiceJobNiceJob
CallRailCallRail
RingCentralRingCentral
DialpadDialpad
SamsaraSamsara
Verizon ConnectVerizon Connect
FleetioFleetio
QuickBooksQuickBooks
GustoGusto
ADPADP
Google WorkspaceGoogle Workspace
Microsoft 365Microsoft 365
ServiceTitanServiceTitan
Housecall ProHousecall Pro
JobberJobber
FieldEdgeFieldEdge
Service FusionService Fusion
ServiceM8ServiceM8
WorkizWorkiz
FieldPulseFieldPulse
SuccesswareSuccessware
simPROsimPRO
Google Business ProfileGoogle Business Profile
AngiAngi
ThumbtackThumbtack
YelpYelp
PodiumPodium
BirdeyeBirdeye
NiceJobNiceJob
CallRailCallRail
RingCentralRingCentral
DialpadDialpad
SamsaraSamsara
Verizon ConnectVerizon Connect
FleetioFleetio
QuickBooksQuickBooks
GustoGusto
ADPADP
Google WorkspaceGoogle Workspace
Microsoft 365Microsoft 365

Features

Built on how your companyalready runs.

Normal learns from the records you already keep, fits the software your office and techs already use, and leaves every decision with them.

Knows every customer and every job

Equipment, past visits, what was quoted, what was promised, who they talked to last. Ask before the truck rolls. It answers from your own records and shows the source.

Sees what is falling through

Calls that did not book. Estimates with no follow-up. Maintenance customers past due. It surfaces them so the office can act today.

Reach it however you already work

Call it, text it, email it, or message it. A dispatcher at the desk and a tech in the driveway get the same answers.

Your people run the job

It reads, drafts, and flags. It does not text a customer, book a job, or change a price. Those stay with your team.

How it works

We handle the setup. Your office keeps the calls.

    1. We learn how your company runs

    We sit with you, your dispatchers, and a couple of your techs to understand how a call becomes a job, which systems hold what, and where customers get lost.

    2. We connect your systems

    Field service software, phone and call tracking, email, reviews, fleet. We handle the connections. You decide what is included, who can see what, and what needs your approval. We can install it inside your office.

    3. We stay involved

    We help your office and techs fold it into their day, then manage the system and support you through busy season, new hires, and software changes.

Pricing

Choose the plan that's right for you

We agree the scope, setup fee, and ongoing cost with you. Every option includes hands-on setup and continued support.

A focused start

One team

Setup and ongoing management

  • Answers from your business records
  • Daily priorities and follow-up reminders
  • Summaries and drafts ready for review
  • Help through familiar tools
  • Hands-on setup and ongoing help

For owners who want to start with one team and a clear, useful job before expanding.

Popular

Connected teams

Across the business

Setup and ongoing management

  • Shared context across teams and systems
  • Customer, job, and supplier history
  • Help with handovers between departments
  • A clear view of work needing attention
  • Coordinated rollout and management

For businesses where the office, field staff, and managers need to keep track of the same work.

Local deployment

On-premises

Setup and ongoing management

  • Installation at your premises
  • Business information stored locally
  • AI that runs on your equipment
  • Answers, summaries, and routine work
  • Hands-on setup and ongoing help

For businesses that want the assistant's information and AI processing to stay on their own equipment.

FAQ

Questions from owners

My dispatchers won't use another piece of software.

They will not have to. There is no new app. It answers in the phone, text, and email they already use. The hunting comes off their plate. Nothing else about their day changes.

Can it make things up?

No. It only answers from the records you connect. If the answer is not in your system, it says so. Every answer shows where it came from, so a dispatcher can check it in a few seconds.

Who actually uses it?

Dispatch and CSRs first. They are the ones digging through job history all day. Then techs, before they knock. Then you, for what fell through this week.

How do people talk to it?

Call it, text it, email it, or message it. No new app. A tech can text a question from the driveway and get the same answer the office gets at the desk.

Where does our customer data go?

It stays in your systems. Nothing is copied into a public tool. Nothing is used to train anyone's model. If you want, the whole thing can run on hardware in your own office.

Will it text my customers on its own?

No. It drafts. A person at your company sends. Same for booking a job or changing a price. That does not change.

We're eight techs. Is this for us?

Companies your size often see it fastest. One person is holding all of it in their head. We start with the office, and you decide whether to go further.

Does it work with our software?

Yes. We connect directly to ServiceTitan, Housecall Pro, Jobber, FieldEdge, Service Fusion, Workiz, ServiceM8, CallRail, RingCentral, and QuickBooks. If you use something else, ask us.

What does the office actually see each morning?

Who called yesterday and did not book. Which estimates are still open. Which maintenance customers are due. A short list, in the channel your office already uses. Someone at the desk decides what to do with it.

What if it doesn't work out?

You turn it off. Your data was in your systems the whole time. Nothing about your office's day changes.

Let's see if your company is a good fit.

Book a 30-minute conversation with us. We will ask how your company runs, where your customer and job records live, and where you think calls and estimates are slipping, then tell you plainly whether this makes sense and what a first step would look like. If it is not a fit, we will say so.